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View Full Version : 2017 Ford Escape ousts Kuga in Australia



HSE2
17th October 2016, 03:11 PM
Kuga name gone.

I cant wait to see the comments on this.


https://www.wheelsmag.com.au/news/1610/2017-ford-escape-ousts-kuga-in-australia

dash gt
17th October 2016, 04:02 PM
finally..

WASP
17th October 2016, 04:06 PM
Bobbi called it. Glad they listened lol

HSE2
17th October 2016, 04:10 PM
Can you get Bobbi to speak on the following issues please.

Ford in racing.

Dealers installing superchargers

Her consideration on these issues would be greatly appreciated.

4Vman
17th October 2016, 05:07 PM
Had to happen...

Paxton
17th October 2016, 05:12 PM
About time.

Kuga has no brand recognition - there are still a fair few Mazda based Escapes kicking around so that should hopefully help.

Edge is going to be a tough sell though. Diesel only (at least at the start - no mention of any Edge Sport)...

WASP
17th October 2016, 05:42 PM
Can you get Bobbi to speak on the following issues please.

Ford in racing.

Dealers installing superchargers

Her consideration on these issues would be greatly appreciated.

That's GOLD!!...And yes

FTe217
17th October 2016, 07:27 PM
OK, in that case looking forward to Bobbi's input.

dash gt
17th October 2016, 09:23 PM
About time.

Kuga has no brand recognition - there are still a fair few Mazda based Escapes kicking around so that should hopefully help.

Edge is going to be a tough sell though. Diesel only (at least at the start - no mention of any Edge Sport)...

Edge will get Territory badge... just gotta wait till 2018... there must be a lot of Territory's sitting on the grass at Barry Road if they think they will have enough to last till 2018..

jpd80
17th October 2016, 09:50 PM
the next name that needs to go IMO is Mondeo, it sounds like a medical condition

Ford Fusion for the win...

4Vman
18th October 2016, 06:23 AM
Yes.

The name change to Fusion is a must.

Maybe Ford think its too close visually to "Falcon"?

FALCON
FUSION

?

Paxton
18th October 2016, 06:59 AM
Yes.

The name change to Fusion is a must.

Maybe Ford think its too close visually to "Falcon"?

FALCON
FUSION

?

This generation of Mondeo should have been called Fusion from the start. The Mondeo name brings back the Mondeo we had in the 90's to replace the Taurus, which were fairly shite.

I am thinking that whilst we get Mondeo ex-Spain, it will be called Mondeo. There is no point changing the name to Fusion for the couple of hundred cars a month the assemble for us.

VZTRT
18th October 2016, 07:40 AM
Edge will get Territory badge... just gotta wait till 2018... there must be a lot of Territory's sitting on the grass at Barry Road if they think they will have enough to last till 2018..

There would be more unsold falcons.....the dealers want territories. The timing for the changeover is poor.

WASP
18th October 2016, 10:14 AM
OK, in that case looking forward to Bobbi's input.

Well she also weighed in with the marketing guy on her thoughts (opinion) on the Mondeo. He kind of looked a bit shocked that she didn't think it was an appropriate name plate for such a good car.

4Vman
18th October 2016, 10:19 AM
Well she also weighed in with the marketing guy on her thoughts (opinion) on the Mondeo. He kind of looked a bit shocked that she didn't think it was an appropriate name plate for such a good car.

I don't believe Marketing are hearing the popular message on anything to be frank....

I think there's a cone of silence hanging over Richmond...

https://media.licdn.com/mpr/mpr/p/4/005/082/343/0688fe3.jpg

Road_Warrior
18th October 2016, 10:20 AM
the next name that needs to go IMO is Mondeo, it sounds like a medical condition

Ford Fusion for the win...

Yes IMO Mondeo is too 1990's, British, and stale.

WASP
18th October 2016, 10:28 AM
I don't believe Marketing are hearing the popular message on anything to be frank....

Bobbi shared a story of how we were Audi shopping but when she sat in the Mondeo Titanium her first impression was it was a much nicer to be. She then mentioned that the Name was off putting and devalued the cars image. At least with Fusion its more emotive and somewhat futuristic without sounding prestige (expensive).

At the time I felt a bit for the guy but I'm glad we meet him. He remained open and accepting to her feedback, and he was at the event mixing it with buyers and enthusiasts. That's a good step in the right direction when gaining market reaction and sentiment.

4Vman
18th October 2016, 10:30 AM
Bobbi shared a story of how we were Audi shopping but when she sat in the Mondeo Titanium her first impression was it was a much nicer to be. She then mentioned that the Name was off putting and devalued the cars image. At least with Fusion its more emotive and somewhat futuristic without sounding prestige (expensive).

At the time I felt a bit for the guy but I'm glad we meet him. He remained open and accepting to her feedback, and he was at the event mixing it with buyers and enthusiasts. That's a good step in the right direction when gaining market reaction and sentiment.

Yep, that's the thing about marketing, its a far easier river to row when "selling" to what people want as opposed to trying to convince them to change their thoughts patterns...

dash gt
18th October 2016, 12:01 PM
Problem is Ford has pushed the Mondeo brand to corporate. They dont care about private buyers on Mondeo as that category is a dieing trend.

Mondeo wagon is where it is at for Ford. Fusion doesn't come in wagon or hatch, its sedan only which we don't even get in Aus.

Perhaps if they were smart they could bring Fusion sedan and market it separate to Mondeo?

4Vman
18th October 2016, 12:12 PM
Problem is Ford has pushed the Mondeo brand to corporate. They dont care about private buyers on Mondeo as that category is a dieing trend.

Mondeo wagon is where it is at for Ford. Fusion doesn't come in wagon or hatch, its sedan only which we don't even get in Aus.

Perhaps if they were smart they could bring Fusion sedan and market it separate to Mondeo?

Maybe this is part of why we wont get Fusion, because our market has been deemed more suitable for a 4 door hatch?

dash gt
18th October 2016, 12:23 PM
Maybe this is part of why we wont get Fusion, because our market has been deemed more suitable for a 4 door hatch?

Doubtful. Sedans never sold because they were never pushed, and in comparison the boot space in the hatch / wagon smashes the Mondeo sedan.

However I can't see too many Falcon sedan buyers buying a Mondeo.... A tricked up Fusion sedan on the other hand could potentially pick up some of the Falcons void.

And yes i get that they are the same car... Im talking purely from a naming / marketing perspective.

4Vman
18th October 2016, 12:27 PM
Doubtful. Sedans never sold because they were never pushed, and in comparison the boot space in the hatch / wagon smashes the Mondeo sedan.

However I can't see too many Falcon sedan buyers buying a Mondeo.... A tricked up Fusion sedan on the other hand could potentially pick up some of the Falcons void.

And yes i get that they are the same car... Im talking purely from a naming / marketing perspective.

I'm guessing Ford Marketing see no future demand for a C/D platform Sedan in Australia hence why they killed off Falcon and only offer a Hatch instead of a true Sedan in Mondeo?

To be honest the Hatch is basically a Sedan anyway.