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HSE2
27th April 2015, 03:21 PM
https://twitter.com/speedcafe/status/592557399967272960

HSE2
27th April 2015, 03:24 PM
All of a sudden I am interested in Mustang.

4Vman
27th April 2015, 03:26 PM
http://www.speedcafe.com/2015/04/27/prodrive-assessing-mustang-tarmac-rally-program/


Prodrive Racing Australia chiefs are on the ground at Targa Tasmania as the company looks to diversify its business beyond V8 Supercars.

Team principal Tim Edwards, team manager Chris O’Toole and operations manager Brad Collins are spending two days at the event, scoping out the tarmac rally scene.

While PRA’s factory Ford V8 Supercars backing will conclude at the end of this season, it has identified the upcoming introduction of the Ford Mustang road car as a possible source for business.

“We’re just doing a bit of research,” Edwards told Speedcafe.com.

“It’s a very popular event as well as Targa High Country (in Victoria), so we’re just evaluating how we may get involved in some way.

“Nothing is concrete, but that’s why we wanted to come down and understand how it all works.

“You can read the rule book but you really need to come down and talk with people to understand it a bit better.”

Edwards says that an involvement in tarmac rallying could take a variety of forms, from supply of performance parts to full car preparation.

“We’re always looking for business opportunities, we’re always looking to see with any sort of motorsport if there’s a place for us in it,” he continued.

“With the Mustang coming in the near future, is there a market there for people that want to race souped-up versions of them?

“From what we’ve seen with the number of different classes here, there’s definitely a place for the Mustang.”

PRA’s V8 Supercars rivals Walkinshaw have also dabbled in rallying over recent years, preparing tarmac and gravel entries on behalf of Renault.

Edwards admits that the impending end of the Ford V8 Supercars contract has played a role in the increased push for diversification.

The team, which Rod Nash and Rusty French bought from Prodrive UK in late 2012, has this year ditched its Ford Performance Racing tag in favour of the PRA moniker as it prepares for the future.

Sister company Prodrive Automotive Technology, which had previously underpinned the now abandoned Ford Performance Vehicles range of vehicles, has already gone through a similar process.

It underwent a management buyout in mid-2012 and, now operating as Premcar, has re-established itself with a number of automotive engineering contracts, mainly throughout China.

While a separate company, Premcar remains based at PRA’s Campbellfield facility and adds considerable scope to PRA’s potential to diversify.

“It (road car engineering) remains part of the DNA of the business, even though it’s changed hands,” said Edwards.

“A lot of the remnants of FPV and the people still working at Premcar, they’re tenements of ours inside our building.

“We’re always looking at opportunities, some inside and some outside of motorsport.

“It’s very dangerous just to focus on one income stream and one piece of the puzzle,” he added.

“It’s far better to diversify the business so we can grow it which in theory protects the business as well.”

PRA currently runs four cars in the V8 Supercars Championship, including a customer entry for Super Black Racing, as well as an in-house Dunlop Series contender.
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4Vman
27th April 2015, 03:29 PM
“It (road car engineering) remains part of the DNA of the business, even though it’s changed hands,” said Edwards.


Hmmm.... VERY interesting....

HSE2
27th April 2015, 03:33 PM
There doesn't appear to be any shortage of desire from that side of the fence but for reasons I don't understand Fords position on motorsport makes this harder than it need be.

Its not that often in business you find people that actually want to be part of building a bigger family in your name.

You would just find away wouldn't you.

FTe217
27th April 2015, 03:40 PM
Its heartening news of PRA's interest looking further than V8's - infact apart from Targa I hope they will look into Ranger's for the Utes Series and even 4x4 events for that matter.
Can only lead into new incremental business in varying fields - silly if you didn't imo.

Why question Ford Ian, they have set their path chasing the Toy company in sales.

4Vman
27th April 2015, 03:41 PM
There doesn't appear to be any desire from that side of the fence but for reasons I don't understand Fords position on motorsport makes this harder than it need be.

Its not that often in business you find people that actually want to be part of building a bigger family in your name.

You would just find away wouldn't you.

Well yes you would...

http://media.speedcafe.com/wp-content/uploads/2015/04/ford-mustang-targa.png

And while we're being picky..

THE F%^king steering wheel is on the WRONG SIDE!!!!!

galaxy xr8
27th April 2015, 03:45 PM
Are we going to be seeing more of this shape of vehicle in motorpsort come 2017 ?, testing the waters ?.

4Vman
27th April 2015, 03:49 PM
Are we going to be seeing more of this shape of vehicle in motorpsort come 2017 ?, testing the waters ?.
Well if the manufacturer wont support you you have to row your own boat...

This is a bit like what HDT did in the 80's actually....

DoctorCleveland
27th April 2015, 04:14 PM
There doesn't appear to be any shortage of desire from that side of the fence but for reasons I don't understand Fords position on motorsport makes this harder than it need be.

Its not that often in business you find people that actually want to be part of building a bigger family in your name.

You would just find away wouldn't you.

Yes, you would wonder how much publicity having a Mustang on stage during NYE's eve compared to having Frosty and Chaz driving one around the mountain wouldn't you. But I think this is a smart move by PRA, perhaps a backdoor way to get Ford Performance in the US to sit up and take notice? I know I'm clutching at straws here, but I desperately want to see a Mustang in the V8s and would hate to see Frosty and Chaz lost to another manufacturer.

FTe217
27th April 2015, 04:26 PM
Well yes you would...

http://media.speedcafe.com/wp-content/uploads/2015/04/ford-mustang-targa.png

And while we're being picky..

THE F%^king steering wheel is on the WRONG SIDE!!!!!

I have had that issue nearly in every PR shot for our market - left hook every time, at least they could photo chop the thing to look correct for our market DOH !

HSE2
27th April 2015, 04:28 PM
I don't pretend to know exactly what benefits racing has in this country if anything.

I do however realise the power of negative publicity and having a distracted audience.

Social media has taken over.

V8supercars cant post anything with out the tv rights coming up.

Ford, well if it isn't falcon its racing, so for me its a timing issue, to not distract further from what you are saying.

By fords own words they are fighting a leaving perception. You have to spend money to do that, why not spend it a positive way.

I understand what Geelong means to ford but if you are short on money, between the two sports, there is a clear reach benefit supporting your own brand through relativity

4Vman
27th April 2015, 04:39 PM
I don't pretend to know exactly what benefits racing has in this country if anything.

I do however realise the power of negative publicity and having a distracted audience.

Social media has taken over.

V8supercars cant post anything with out the tv rights coming up.

Ford, well if it isn't falcon its racing, so for me its a timing issue, to not distract further from what you are saying.

By fords own words they are fighting a leaving perception. You have to spend money to do that, why not spend it a positive way.

I understand what Geelong means to ford but if you are short on money, between the two sports, there is a clear reach benefit supporting your own brand through relativity


Remember that Holden survey everyone made fun of?

What were the 3 most sort after prerequisites people had???

HSE2
27th April 2015, 04:46 PM
That survey was rigged.

Its what you do when you want people to tell you what you are doing is right. Talk about a loaded gun.

That was pure market manipulation. Leading monkeys to whatever monkeys eat.

Maurie what do monkeys eat?

Elks
27th April 2015, 05:24 PM
Well yes you would...

http://media.speedcafe.com/wp-content/uploads/2015/04/ford-mustang-targa.png

And while we're being picky..

THE F%^king steering wheel is on the WRONG SIDE!!!!!

Cheap ass CGI...

HSE2
27th April 2015, 05:38 PM
Looks sensational. First mustang I have liked.

FTe217
27th April 2015, 05:44 PM
Ah, so you did the holden survey Ian.....

HSE2
27th April 2015, 05:53 PM
I would have if it weren't rigged.

4Vman
27th April 2015, 06:00 PM
haters....

TICK4D-TAS
28th April 2015, 10:22 AM
Ian remember our discussion with Tim. He commented that they WANT to race a mustang.

This might be showing how serious they are?