View Full Version : Ford aims at GM by showing new F-150 at Detroit show

16th December 2012, 01:04 AM
DETROIT: Ford Motor Co will offer a peek at its upcoming F-150 pickup truck at the Detroit auto show next month, the latest example of attempted one-upmanship in the highly competitive American truck market.

The teaser for the 2015 F-150 takes direct aim at General Motors Co, two people familiar with Ford's plans said. GM's new trucks, which the automaker unveiled this week, are its most crucial launches since its bankruptcy restructuring in 2009.

But GM's redesign, shown to reporters and analysts on Thursday, were "evolutionary, not revolutionary," said Barclays Capital analyst Brian Johnson in a research note Friday, echoing a sentiment expressed by several other analysts.

This provides an opening for Ford to seize attention from the No. 1 US automaker's lineup during the Detroit show, one of the industry's most anticipated events of the year.

Ford, which declined to confirm its plans to show the truck, aims to launch the 2015 F-150 in the fall of 2014. GM will introduce its new trucks, the 2014 Chevrolet Silverado and GMC Sierra, in the second quarter of 2013.

The two largest American automakers are fierce competitors in the full-size pickup segment, which accounts for about 11 per cent of the US auto market. But in their latest redesigns, the two US rivals have diverged in their focus, with Ford placing more emphasis on fuel economy.